Sometimes good, sometimes a feat of engineering, and sometimes it’s bad, like REALLY bad. So bad, that it’s great.

BIG STUFF can be silly or serious.

BIG STUFF is mostly advertisement.

Sometimes it represents an idea or a feeling of a particular person or a whole community.

Sometimes it doesn’t represent anything and is just someone’s creation.

BIG STUFF is something for communities to rally around or something grumpy neighbors complain to the zoning board about.

The one thing BIG STUFF always is, is big. But just because something is big, doesn’t make it BIG STUFF.

You know it when you see it.